Researched authenticity and preservation as a key trend within the sneaker industry, exploring its origins, evolution, and market impact.

Conducted a SWOT analysis and identified a research gap around consumer demand for authenticity.

Chose this topic because authenticity reflects my personal values and passion for sneakers.

Developed a clear research question, objectives, and theoretical framework.

Conducted primary research with consumers and industry experts to
understand behaviour and brand perception.

Designed the final report in InDesign with strong visual communication.
Identified commercial insights and potential opportunities within the sneaker market.