Fashion marketing and branding graduate
Growth..
My journey in Fashion Marketing and Branding has been shaped by growth, resilience, and a deeper understanding of my creative identity. Fashion has always been a passion, evolving from a love for style to a commitment to understanding brand communication, cultural impact, and storytelling. Reflecting on my final year, I've realised how my background influences my approach to creativity. I've learned to navigate spaces where I didn't feel represented, using those challenges to strengthen my voice and sharpen my perspective. This year has been about discovering my creative identity, recognising my strengths, and translating my ideas into impactful work.
Aspirations
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Build a career where creativity, culture, and communication intersect.
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Work in PR, project management, or fashion marketing roles.
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Shape narratives, organize ideas, and bring concepts to life.
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Leverage my experience in content creation, retail, and brand communication.
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Contribute fresh energy, cultural awareness, and strong work ethic to innovative teams.
Social media is a key part of my creative identity. Through Instagram, LinkedIn, and TikTok, I showcase my content creation skills, engage with industry communities, and share my work. I also run a fashion archive page, curating trends and cultural references that inspire my creative direction. This platform highlights my ability to research, curate, and tell stories visually, reflecting my awareness of trends and active participation in digital culture.
Digital footprint
Industry overview
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Promoted services and created brand-aligned content as a Student Marketing Ambassador for Virgin Media and Giffgaff.
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Developed social media, visual design, and campaign skills during my internship at H.E.R. Bodywear.
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Gained customer engagement, teamwork, and commercial awareness through retail roles at Primark, Arsenal, and various concessions.
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Styled for a runway show at Cruel Inc, where I curated and coordinated looks to ensure a cohesive and impactful presentation.
